Beyond the Shade

The Art (and Science) of Mixing Colour

Professional colour isn’t a squeeze-and-go situation. Each formula we create is designed by your stylist after carefully assessing:

• Your hair’s natural level and undertone

• Your colour history (including box dye, bleach, or previous salon colour)

• Porosity, texture, and condition

• Your maintenance preferences and long-term hair goals

We custom mix pigments, tones, and developers in precise ratios. Sometimes we blend multiple colour families, adjust with warm or cool reflects, or include conditioning boosters. And yes — sometimes we use more than one line in the same appointment.

Let’s break down the colour lines we use and why.

The Technology That Powers Davines

Davines’ professional colour line, Mask with Vibrachrom, is anything but ordinary. It’s powered by a patented system that fuses natural ingredients with the latest cosmetic science — so your hair gets more than just colour. It gets shine, strength, and softness, too.

Here’s the magic behind it:

Mask with Vibrachrom — For Lasting, Luminous Colour

This is our go-to for permanent colour. Whether it’s full grey coverage, rich brunette depth or a transformative blonde, Mask is powered by Vibrachrom™ — a unique technology combining:

• Quinoa proteins to lock in colour and repair the hair fibre

• Natural vegetable pigments for more luminous, even results

• A lipid-based delivery system that helps colour penetrate deeper and stay longer

Think bold shine, long-lasting depth, and a truly luxurious finish. We use Mask when we want impact and longevity — and when we’re shifting the natural base or blending strong greys.

View — The Demi-Permanent Tone-On-Tone Wonder

View is Davines’ tone-on-tone system — a glossy, acidic pH colour that fades gracefully over time. Ideal for:

• First-time colour guests

• Enhancing natural tones without commitment

• Toning blondes and refreshing faded ends

• Creating rich, conditioned shine

It’s ammonia-free, kind to the hair and scalp, and packed with 95% naturally derived ingredients. And here’s the best bit — it makes hair feel better after you colour. We often blend View with Mask to soften lines of demarcation or create multidimensional effects.

The Present Time — The Next Generation of Colour

Davines’ newest innovation, The Present Time, is redefining professional colour. Designed to be gentle, fast, and conscious, this line delivers vibrant, permanent colour with a simplified process and cleaner formulation.

What makes it special?

• Optimised for sensitive scalps and more delicate hair types

• High performance with lower impact – it’s fast, effective, and doesn’t compromise on condition

• Fewer ingredients, smarter results

We’re using The Present Time when speed, sensitivity, and subtlety are all in play — think root refreshes, soft grey blending, or when we want a cleaner, more efficient experience without sacrificing quality.

It’s Not Just About Colour — It’s About Care

Behind every bowl we mix is a clear intention: to respect the hair. That’s why we consider how the colour will evolve, how it will feel, and how it fits into your lifestyle.

Whether we’re lifting, toning, deepening or enhancing, you’re getting a tailored formula that’s as unique as your hair is — and backed by the kind of science box dyes can only dream of.

Why This Matters to You

Professional colour isn’t just about the shade — it’s about:

• Customisation

• Condition

• Control

• Conscious care

And Davines delivers all four in a way that’s kind to the hair and the planet.