Maximise Your Colour
Why Clarifying Before Colour Is a Game-Changer for Your Hair
Let’s talk about Build-Up Be Gone and why your colour will love you for it.
When it comes to professional colour, it’s not just about the shade you choose – it’s also about the canvas you’re working on. And just like painting on a clean wall gives you the best finish, applying colour to clarified hair means better results all round.
So, what exactly is build-up?
Build-up is everything your hair collects over time. Think: natural oils, styling products, pollution, minerals from hard water, and even silicones from some shampoos and conditioners. Layer by layer, these residues cling to the hair shaft and start to coat it like a film. The result? Hair that feels heavy, dull, and most importantly – unreceptive to colour.
Enter: Build-Up Be Gone
Our Build-Up Be Gone Deep Cleansing Shampoo is designed to give your hair a proper reset. Used a few days before your colour appointment, it gently but effectively removes all the surface gunk that’s been getting in the way. The hair cuticle is left clean and open – exactly how it needs to be for your colour to really do its thing.
A regular daily shampoo simply can’t do this. It’s not designed to. Daily shampoos are formulated for gentle, frequent cleansing – not for deep detox. If they were strong enough to strip away build-up, they’d also be too harsh for everyday use and would likely leave your hair dry and vulnerable. That’s why clarifying is a once-every-few-weeks kind of ritual – a powerful treatment, not a daily habit.
Think of Build-Up Be Gone as your hair’s deep cleanse – the kind you only need once or twice a month, but one that makes all the difference.
Why does that matter for colour?
When your hair is clarified, there’s nothing standing between your strands and the pigment. The cuticles are lifted just enough to allow deep penetration of colour molecules. That means:
– A truer, more vibrant colour result
– Better colour longevity
– A more even application from root to tip
It’s one of those simple prep steps that makes a massive difference – and yet so many people skip it. At The Hair Movement, we see it as part of the colour journey. It’s about setting your hair up to succeed.
Top tip!
Use Build-Up Be Gone 2 to 3 days before your appointment. Follow with one of The Hair Movement’s four conditioners – chosen to match your hair type and needs.
