Beyond the Shade

Beyond the Shade

WHY PROFESSIONAL HAIR TECHNOLOGY MATTERS

When you walk into our salon, you’re not just choosing a colour. You’re entering a world of science, artistry, and smart formulation — where every shade we mix is tailored to your hair, your lifestyle, and your goals.

At The Hair Movement, we use Davines, a professional Italian colour house known for its innovation, sustainability, and integrity. Whether you’re looking to cover greys, tone blondes, create bold transformations or subtly enhance your natural tone, we use one (or a blend) of three key colour systems to give your hair the best result — not just today, but in the long run.

The Art (and Science) of Mixing Colour

Professional colour isn’t a squeeze-and-go situation. Each formula we create is designed by your stylist after carefully assessing:

  • Your hair’s natural level and undertone

  • Your colour history (including box dye, bleach, or previous salon colour)

  • Porosity, texture, and condition

  • Your maintenance preferences and long-term hair goals

We custom mix pigments, tones, and developers in precise ratios. Sometimes we blend multiple colour families, adjust with warm or cool reflects, or include conditioning boosters. And yes — sometimes we use more than one line in the same appointment.

Let’s break down the colour lines we use and why.

The Technology That Powers Davines

Davines’ professional colour line, Mask with Vibrachrom, is anything but ordinary. It’s powered by a patented system that fuses natural ingredients with the latest cosmetic science — so your hair gets more than just colour. It gets shine, strength, and softness, too.

Here’s the magic behind it:

Mask with Vibrachrom — For Lasting, Luminous Colour

This is our go-to for permanent colour. Whether it’s full grey coverage, rich brunette depth or a transformative blonde, Mask is powered by Vibrachrom™ — a unique technology combining:

  • Quinoa proteins to lock in colour and repair the hair fibre

  • Natural vegetable pigments for more luminous, even results

  • A lipid-based delivery system that helps colour penetrate deeper and stay longer

Think bold shine, long-lasting depth, and a truly luxurious finish. We use Mask when we want impact and longevity — and when we’re shifting the natural base or blending strong greys.

View — The Demi-Permanent Tone-On-Tone Wonder

View is Davines’ tone-on-tone system — a glossy, acidic pH colour that fades gracefully over time. Ideal for:

  • First-time colour guests

  • Enhancing natural tones without commitment

  • Toning blondes and refreshing faded ends

  • Creating rich, conditioned shine

It’s ammonia-free, kind to the hair and scalp, and packed with 95% naturally derived ingredients. And here’s the best bit — it makes hair feel better after you colour. We often blend View with Mask to soften lines of demarcation or create multidimensional effects.

The Present Time — The Next Generation of Colour

Davines’ newest innovation, The Present Time, is redefining professional colour. Designed to be gentle, fast, and conscious, this line delivers vibrant, permanent colour with a simplified process and cleaner formulation.

What makes it special?

  • Optimised for sensitive scalps and more delicate hair types

  • High performance with lower impact – it’s fast, effective, and doesn’t compromise on condition

  • Fewer ingredients, smarter results

We’re using The Present Time when speed, sensitivity, and subtlety are all in play — think root refreshes, soft grey blending, or when we want a cleaner, more efficient experience without sacrificing quality.

It’s Not Just About Colour — It’s About Care

Behind every bowl we mix is a clear intention: to respect the hair. That’s why we consider how the colour will evolve, how it will feel, and how it fits into your lifestyle.

Whether we’re lifting, toning, deepening or enhancing, you’re getting a tailored formula that’s as unique as your hair is — and backed by the kind of science box dyes can only dream of.

Why This Matters to You

Professional colour isn’t just about the shade — it’s about:

  • Customisation

  • Condition

  • Control

  • Conscious care

And Davines delivers all four in a way that’s kind to the hair and the planet.

Let’s Create Your Signature Colour

Book a consultation with one of our incredible tribe members. We’ll walk you through your options, explore tone and technique, and mix a colour that feels like you — only brighter, healthier, fresher, and full of life.

Professional Haircare – Non Negotiable

Professional Haircare – Non Negotiable

WHY PROFESSIONAL HAIRCARE IS NON-NEGOTIABLE: MY PERSONAL JOURNEY

For years, I’ve encouraged all my guests to use the right professional products at home. It’s been a conversation I’ve had time and time again, but the results truly speak for themselves. I’m fortunate to have a loyal and long-standing guest base, and with that comes honest communication. One of the biggest challenges over the years, though, has been convincing some of my guests to make the switch from supermarket brand products to professional ones.

Now, I understand how tempting it is to grab a bottle from the supermarket shelf when you’re already there, but here’s the thing: using professional products is key to protecting your hair investment. Your hair isn’t just a style; it’s a process, and as we refer to it here at The Hair Movement a hair journey—and the products you use at home form one of the main pillars of that journey.

My Haircare Experiment: Professional vs. Supermarket Brand

I recently thought, “Why not demonstrate the difference?” So, I decided to test it on myself—yep, the person behind the chair. I picked a well-known supermarket shampoo, one that’s heavily televised and sells in the millions globally. It promises the world.

Now, let me tell you a bit about my hair. It’s thick, full-bodied, and has been compared to a lion’s mane more than once! So, if anyone’s going to notice a change, it’s me. And it didn’t take long either—this wasn’t a month-long experiment. After just the first wash, the difference was massive. My roots became greasy, my hair felt dry and lifeless, and it developed a waxy texture, which seemed like a failed attempt to make it feel smooth. How could such a drastic change happen after just one wash? The answer lies in the ingredients.

My Haircare Experiment: Professional vs. Supermarket Brand

I recently thought, “Why not demonstrate the difference?” So, I decided to test it on myself—yep, the person behind the chair. I picked a well-known supermarket shampoo, one that’s heavily televised and sells in the millions globally. It promises the world.

Now, let me tell you a bit about my hair. It’s thick, full-bodied, and has been compared to a lion’s mane more than once! So, if anyone’s going to notice a change, it’s me. And it didn’t take long either—this wasn’t a month-long experiment. After just the first wash, the difference was massive. My roots became greasy, my hair felt dry and lifeless, and it developed a waxy texture, which seemed like a failed attempt to make it feel smooth. How could such a drastic change happen after just one wash? The answer lies in the ingredients.

What’s Really in That Bottle?

Supermarket shampoos often contain sulphates, silicones, and heavy detergents. These ingredients might give you that immediate squeaky-clean feeling, but they strip your hair of natural oils, leaving it dry and brittle. Silicones, while making your hair appear shiny at first, coat the strands in a layer of synthetic plastic-like material, which builds up over time. This blocks moisture and can lead to breakage, especially if your hair is already damaged or chemically treated.

On the other hand, professional products like those we use at The Hair Movement are designed with your hair’s health as the top priority.

Take our Bye Bye Dry shampoo, for example. It’s sulphate-free, meaning it cleanses effectively without stripping away your hair’s natural oils. Instead, it nourishes from within with Coconut Fruit Extract. It’s ability to simultaneously cleanse and add moisture, makes it a true gift from nature. Loaded with minerals and amino acids, it builds internal health and strength Similarly, our Fight the Frizz conditioner is a powerhouse of natural ingredients. Enriched with natural keratin to rebuild the hair’s structure and probiotics to support a balanced scalp, it works to lock in moisture and repair every strand, leaving you with smooth, frizz-free locks.

The Results: Back to What My Hair Should Be

After just two washes with the supermarket product (which, for legal reasons, shall not be named—though it may or may not start with a “P”), I couldn’t take it anymore. My hair felt terrible! So, I went back to my trusty duo: Bye Bye Dry shampoo, packed with nourishing oils, and Fight the Frizz conditioner. The difference was night and day. My roots were no longer greasy, my hair texture felt revived, and I was back to the manageable, healthy hair I know and love.

It really drove home the point that professional products aren’t just a luxury; they’re an essential part of maintaining the health and beauty of your hair. Choosing the right shampoo and conditioner can literally make or break your hair journey.

The Results: Back to What My Hair Should Be

After just two washes with the supermarket product (which, for legal reasons, shall not be named—though it may or may not start with a “P”), I couldn’t take it anymore. My hair felt terrible! So, I went back to my trusty duo: Bye Bye Dry shampoo, packed with nourishing oils, and Fight the Frizz conditioner. The difference was night and day. My roots were no longer greasy, my hair texture felt revived, and I was back to the manageable, healthy hair I know and love.

It really drove home the point that professional products aren’t just a luxury; they’re an essential part of maintaining the health and beauty of your hair. Choosing the right shampoo and conditioner can literally make or break your hair journey.

Why Invest in Professional Products?

I often tell my guests, “You wouldn’t put cheap petrol in a luxury car.” Your hair deserves the same care and attention. Professional products are formulated with higher-quality ingredients and more advanced technologies to protect, repair, and enhance your hair. When you’ve invested in your hair—whether through colour, treatments, or just regular cuts—the last thing you want to do is jeopardise it with the wrong products.

Another truth about supermarket vs professional products is that you’ll always end up using more of the cheaper ones. Professional products require smaller portions and fewer washes. For me, it took three shampoos with the brand that shall not be named, compared to just one with The Hair Movement’s. It ends up being a false economy—you might pay more upfront, but you save in the long run.

So, next time you’re tempted by that supermarket shampoo, remember: professional products are designed to help your hair thrive. And when your hair looks its best, you feel your best. That’s something no supermarket brand can match.

Here’s to happy, healthy hair—because you and your hair deserve nothing less!

Wake up With Gorgeous Hair

Wake up With Gorgeous Hair

WAKE UP WITH GORGEOUS HAIR. 

What if we told you that you could style your hair effortlessly while you sleep? Better yet, what if you could prevent damage during those hours of rest? Both are entirely possible, and we’re here to guide you through how you can care for your hair while you drift into dreamland.

What Happens While You Sleep

During sleep, your body cycles between two main stages: REM (Rapid Eye Movement) and non-REM. Most of the night is spent in non-REM, a lighter sleep phase where you toss and turn. REM sleep is when your eyes move rapidly behind closed lids, your heart rate and breathing increase, and yet your body remains still. Even though you’re resting, your brain is hard at work, ensuring your blood keeps flowing by prompting you to move periodically.

How Does This Affect Your Hair?

Each time you turn over in bed, your hair moves with you—or it doesn’t. Hair can get caught, tugged, or rubbed against your pillow, causing frizz, tangles, or even breakage. But don’t worry, there are simple ways to protect your hair and even style it while you sleep!

Ways to Prevent Hair Damage at Night

1. Loose Braids
Loose braids are an easy and comfortable way to protect your hair overnight. They keep your strands contained, reducing friction and preventing tangles. Just remember to keep them loose if you want to avoid waking up with crimped waves.

2. High Loose Bun
A loose bun keeps your hair from rubbing against the pillow all night, which helps prevent breakage, split ends, and other damage from tossing and turning. Unlike tighter styles, it doesn’t pull on your roots, so you don’t have to worry about stressing your hair or causing it to weaken over time.

3. Silk Headscarf
A silk headscarf is a fantastic option for wrapping up your hair and keeping it safe. It prevents frizz, keeps your hair from snagging, and spares you from being hit in the face by stray strands as you turn in your sleep.

4. Silk Pillowcase
A silk pillowcase allows your hair to glide smoothly without causing friction, helping you avoid frizz and breakage. Silk also doesn’t absorb moisture like cotton, meaning your hair stays hydrated and healthy.

Styling Your Hair While You Sleep

Why just protect your hair when you can style it too? If you love waking up to soft waves, try this easy overnight styling trick:

  1. Divide your hair into four sections – Part down the middle from the front to the nape of your neck, then split each side behind the ears.
  2. Wear a headband – Think ninja style! It should sit comfortably around your head, just above the eyebrows. If you don’t have one, use a cut-off leg from an old pair of tights.
  3. Twist your hair – Twist each section tightly, moving away from the face in the front and towards the face in the back.
  4. Wrap it up – Take each twisted section and wind it around the headband. Once done, your hair will cover the headband entirely.

Now, all that’s left is to drift off into a peaceful sleep, knowing you’ll wake up with gorgeous, soft waves.

Enjoy your beauty sleep, and say goodbye to bedhead!

Commonly asked hair questions.

Commonly asked hair questions.

SOME COMMONLY ASKED HAIRCARE QUESTIONS

Should you wash your hair before a colour? How often should you wash your hair? Answering some of the most commonly asked hair questions that we are asked in the salon.

Commonly asked hair question #1

I’m losing a lot of hair, am I thinning/going bald?

While it’s true that 40% of women experience visible hair loss by the age of 40, seeing more hair in your brush might not be as alarming as it seems. I never take this question lightly, and my first inquiry is: does your hair feel thinner? If you’re unsure, but have noticed more strands in the drain when you wash your hair, it could simply be a shift in your routine that’s making it appear as though you’re losing more hair than usual.

On average, we shed about 50 to 100 hairs a day; this is completely normal and part of the hair growth cycle known as the telogen phase. If you’ve been tying your hair back more frequently, those fallen strands have nowhere to go. So when you finally release your hair and brush it out, you may notice a larger amount coming out than expected. Normally, that hair would have been freely escaping throughout the day.

A similar situation occurs if you’re washing your hair less often. Those strands have detached from the follicle, but until you give your hair a thorough wash, they’re just lingering in your mane, waiting to escape into the drain.

Commonly asked hair question #2

How often should I get my hair cut?

When new guests ask me how often they should get a haircut, my honest response is that it really depends on a few factors. If you’ve just had a fresh cut that you absolutely love and want to maintain that length, the general recommendation is every 6-8 weeks. However, if you’re on a journey to grow your hair while still getting regular trims to keep it healthy, I’d suggest a cut every 3-4 months.

Now, why is that? On average, hair grows about 1 cm every 4 weeks. So, by the 6-8 week mark, your fabulous haircut has grown approximately 1.5-2 cm. While that may not seem like a lot, if you’re loving your current style, you’ll definitely notice that extra length. This is why I recommend waiting 3-4 months for those looking to grow their hair; a simple trim of about 1 cm after that time will leave you with 2-3 cm of growth since your last appointment.

Guests often wonder about this when they’ve recently changed their hairstyle. The key factor here is how well you manage the style at home. If your new cut feels perfect right from the first wash and doesn’t get any better in the following weeks, it’s time to book your next appointment in 6 weeks to maintain that fresh look. But if you find it takes you a week or two to really get the hang of styling it—what some might call it “settling”—then you can likely extend it to 8 weeks or even a bit longer.

Commonly asked hair question #3

Should I wash my hair before a colour service?

At The Hair Movement, we’ve always stressed the importance of using the right professional products at home. It’s something I discuss with every guest, and the difference these products make is truly noticeable. One area where professional products are absolutely essential is preparing your hair for colour services.

Days before your colour appointment, I always recommend using our Build-up Be Gone shampoo. This deep-cleansing formula is designed to remove product residue, environmental build-up, and any impurities. Why is this important? By thoroughly cleansing your hair before a colour service, you’re giving your stylist the best possible canvas to work with, ensuring your colour service performs optimally.

Debunking the Myth: Should You Wash Your Hair Before Colouring?

There’s a common internet myth that you should never wash your hair the day you’re having it coloured. Let’s break this one down. Yes, a little natural oil on your scalp can act as a protective barrier, but excessively greasy hair can actually slow down the colouring process.

To make sense of this, it’s important to understand the difference between two common processes: lightener (which many mistakenly refer to as bleach, though that’s something I reserve for toilets!) and tint. Lightener is used in the blonding process, either applied directly to your scalp or used in foils for highlights. Tint, on the other hand, is applied straight to the scalp to darken or cover grey hairs.

Let’s go through each process and discuss how to prepare.

On-Scalp Lightener

If you’re having lightener applied directly to your scalp, I recommend avoiding washing your hair for 48 hours before your appointment. Lightening is a harsh process, and your natural oils help protect your scalp from the burning sensation that often accompanies it. Also, avoid scratching, brushing, or irritating your scalp in the 24 hours leading up to your appointment, as this can increase the likelihood of discomfort.

Lightener in Foils

For those getting blonde highlights, the lightener is applied to your roots and wrapped in foils, meaning it doesn’t come into contact with your scalp. There’s no need for a protective layer of natural oils in this case. If you feel like washing your hair on the morning of your appointment, go ahead! Just be gentle—don’t scrub the scalp too hard, as you may still need a toner afterward, and your hair will get a thorough wash post-highlights anyway.

One thing to keep in mind: your stylist will be working on your hair for an extended period without gloves, and they need to weave and section your hair carefully. Please, don’t turn up with greasy hair for highlights—it’s unpleasant to work with and makes it harder to get those perfect weaves.

Tint on Scalp

When having a tint applied to your scalp, you can wash your hair up to 24 hours before your appointment. If you have a sensitive scalp, avoid scratching or brushing it, as these actions can cause mild irritation when the tint is applied. Your hair doesn’t need to be overly clean or dirty for this service, but please keep in mind that your hairdresser has to work closely with it. If you’ve had a sweaty gym session that morning, washing your hair won’t impact the colour, just make sure it’s dry before your visit and avoid scrubbing too aggressively.

The Bottom Line

At The Hair Movement, we believe that every hair journey deserves the best care, and that starts with using the right products at home. Whether you’re prepping for a colour service or maintaining your daily routine, professional products like Build-up Be Gone are designed to protect your hair and enhance your overall results. So next time you’re tempted by a supermarket shampoo or unsure about how to prepare for a colour appointment, remember: healthy, happy hair starts with the right steps.

Commonly asked hair question #4

How often should I wash my hair?

This depends on a multitude of factors, but the golden rule is that you should avoid washing your hair every day.  There are a few reasons for this, mainly because you build up natural oils on your scalp, washing every day will continuously remove these and leave your hair dry and dull.  You will also find it will cause your colour to fade a lot faster, and it leads to more heat damage as you are then presumably drying and styling it every day.  It also means you’re getting out of bed earlier each morning, need I say more?

If you frequent the gym every day and feel you need to wash away the sweat, I would recommend giving your hair a good rinse and just applying conditioner to the ends.  If you do it because it means you can dry and style more volume into your hair, try a dry shampoo every other day.

I personally feel that washing your hair 2-3 times a week is enough with a good deep cleansing shampoo.  If necessary, washing your hair every other day is not a problem, but if you are blow drying it each time then use a form of heat protection to avoid damaging your ends.

That’s all for now

I hope that helps you in your quest to many happy hair days.  If you have any more questions, contact us and we’ll be happy to answer them or add them to future posts.

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